New Book By Salatin Hits the Mainstream

NEW BOOK FROM BY SALATIN HITS THE MAINSTREAM
YOU CAN HELP CATAPAULT OUR MESSAGE ONTO THE BESTSELLER LIST

Dear Members,

A new book by Joel Salatin, Folks, This Aint Normal will be hitting the bookstores on October 10. For the first time, Joels wonderful information and style has been taken up by a major publisher (Hachette Book Group) and will be launched into the mainstream book world.

Joels book specifically endorses the Weston A. Price Foundation and the Farm-to-Consumer Legal Defense Fund as must-join organizations.

You can help lift Joels book to the top of the bestseller lists by purchasing the book from a bookstore or Amazon on October 10th or shortly thereafter.

For chapter leaders (and even non chapter leaders!), consider purchasing a case and reselling the books for a profit to your group. The books come ten per case and sell for 40 percent off the retail price of $25.99; two cases sell for 49 percent off retail. To order by the case, contact Monica Shah, Manager Special Markets, Hachette Book Group, Monica.Shah@hbgusa.com or (212) 364-1524.

Together we can make Joels book a resounding success and introduce our vital message to the mainstream.

Sincerely,
Sally Fallon Morell, President

FOLKS, THIS AINT NORMAL
By Joel Salatin

We live in abnormal times. Really abnormal times. Times when most people think Twinkies, Cocoa-puffs, and Mountain Dew are safe but raw milk, compost grown tomatoes, and Aunt Matilda’s homemade pickles are unsafe. The average morsel of food travels fifteen hundred miles between point of production and point of consumption. Indeed, the average T-bone steak sees more of America than the farmer that grew the cow.

Never in the history of civilization has a culture eaten foods it can’t pronounce, foods that can’t be made in a domestic kitchen, or foods that won’t rot. Living foods mold, rot, and decompose. How long can an M&M remain on your counter without altering its appearance?

Until extremely recent days, people had to think about energy, whether it was providing for draft animals for transportation and power, or accumulating firewood to keep the stove burning in the winter.

We are the first culture to abdicate domestic culinary arts in favor of microwavable boxes of processed, stabilized, extruded, reconstituted, dye-colored, amalgamated, irradiated, nutrient-compromised, transgenic modified, prostituted pseudo-food. Modern America now has the highest rate in history of chronic, debilitating diseases, and leads the world in unhealthiness.

We’re the first culture to invent supermarkets and to universally equate children’s chores with abuse. We’re the first culture to confine animals in factories, use pharmaceuticals on our food, and break the soil-building carbon cycle on a massive scale.

These themes, discussed in historical context, conventional modern-day thinking, and future response, position Joel Salatin’s new book FOLKS, THIS AIN’T NORMAL as a must read for Weston A. Price members. Indeed, he even uses the book to acquaint the world with WAPF as well as the Farm to Consumer Legal Defense Fund.

“When a major publisher (CenterStreet, an imprint of the Hachette Book Group) decided to put their weight behind this project, I decided that part of my objective would be to let the world know about all these wonderful groups and thinkers who really have all the answers to people’s fears. I get tired of seeing the media wringing their hands as if solutions don’t exist, when in fact, they do. I hope this book draws thousands and thousands into the WAPF camp–just mentioning the organization should drive people to the website.”

Never one to allow victimhood excuses, Salatin ends each chapter with a bulleted list of “things you can do.” This broad book addresses issues as varied as food police, soil development, Disneyfication of the culture, and scientific findings proving pasture-based livestock is far more nutrient dense than factory-farmed counterparts. It will warm your soul.

If you’ve ever wondered how to articulate how ridiculous many modern assumptions are, this book will give some sound bites. Filled with stories, satire, and humor, FOLKS, THIS AIN’T NORMAL is due for release Oct. 10 in hardback, Kindle, and audio-book.

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