Page 60 - Summer2009

February, 2009 article published in the Journal of whereas trans fats are hidden in the batter, dough and crust of chicken
the American Dietetic Association (109(2):288- nuggets, cookies, crackers, chips and other junk foods. The current cam-
96) entitled “Americans’ awareness, knowledge, paign to warn the public about trans fats always mentions saturated fats
and behaviors regarding fats: 2006-2007,” looked as a threat in the same breath, and since consumers recognize saturated
at consumer awareness and understanding of fat much more easily than trans fat, the warnings about unhealthy trans
trans and other fats. The researchers found that fats often result in avoidance of healthy saturated fats.
during the study period awareness of trans fats Likewise, articles implicating “high-fat diets,” such as the one ap-
had increased to the same level as awareness of pearing in Circulation Research, also have the effect of scaring people
saturated fat (92 and 93 percent respectively). away from visible butter and meat fats while encouraging the continued
But knowledge of food sources of trans fats re- consumption of invisible fats and oils in processed and fried foods. And
mained low. Only 21 percent could name three PDQ\ SHRSOH ZLOO DVVXPH WKDW OLTXLG RLOV DUH ¿QH²DIWHU DOO WKH\ DUH QRW
food sources of trans fats in 2007, compared to usually referred to as fats. Since people know what saturated fats do to
30 percent who could name three food sources the pipes under the kitchen sink, they are likely to fall for the simplistic
of saturated fat. argument that saturated fats do the same thing in the human body—never
Of course the industry would like for con- PLQG WKH IDFW WKDW \RXU ERG\ LV DW OHDVW WZHQW\ ¿YH GHJUHHV ZDUPHU WKDQ
sumers to remain ignorant about which foods those fat-clogged pipes.
contain trans fats. Saturated fats are likely to 7KH YHJHWDEOH RLO LQGXVWU\ DQG LWV FRKRUWV LQ WKH VFLHQWL¿F FRPPXQLW\
be highly visible as butter, cream or fat on meat, choose their words and images carefully!

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58 Wise Traditions SUMMER 2009